Though we have only been a Yamaha dealer since August of 2000, our corporation has a great deal of experience in the motorcycle business. Our corporation started back in 1985 as a BMW motorcycle dealership. We have applied all of the skills, management techniques, and lessons learned in all those years as a BMW dealer to our Yamaha store. Our sister store, BMW of Santa Cruz County, is in a separate facility right next store. (Visit the BMW of Santa Cruz web site at www.bmwsantacruz.com) So while the actual Yamaha part of the business is relatively new, our experience in the industry is well proven. According to Yamaha Motor Corporation, we have the highest customer satisfaction rating in the United States. Furthermore, Yamaha has used us as a benchmark of excellence at national internal meetings, which is huge compliment for our organization, second only to all the happy customers who have been very generous with words of praise for our services we have provided.

We invite you to come in and have a look around. We'd be glad to assist you in any purchase, answer any questions, and of course we'll leave you alone if you just want to browse and check all of the cool stuff we have. We are confident that you'll be impressed with our store and our people. The bottom line is there are over 1400 Yamaha dealers in the USA and it is our staff who sets us apart and they are the strongest reason to shop at Yamaha of Santa Cruz County.